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The web site had the following on the site, "The New Hill Centre, Milestone Road, Tunnel Hill, Upton Upon Severn, Worcestershire WR8 0EN." We saw that the web page said " Join us at Severn Archers! Whether you are an experienced archer or its just one of those things youve always wanted to try, come and join us." It also said " Based in Upton Upon Severn in Worcestershire, Severn Archers is a friendly relaxed club and former training home to Paralympic Bronze and Silver Medallist Mel Clarke. Or call Greig on 07801 138550." The header had Archery as the highest ranking optimized keyword. This keyword is followed by coaching, club, and Upton which isn't as urgent as Archery. The other words severnarchers.co.uk uses is Malvern. Worcestershire is included and could not be viewed by web engines.